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Copyright © 2006 Rick Williams
It's a sad fact that 95% of all network marketers losing money and eventually leave the field disappointed. Why what is the failure rate so high?

Normally there are two main reasons for people not on a network or Affilliates marketing business.

The first is that the network marketing is a marketing business, training and business ownership. Unfortunately, the vast majority of people in the industry is not have been trained in how to market, how to train or how to become business owners successsful.

The second main reason for the high rate of failure is the lack of a proven business system, successful and replicable.

Not many people have a natural ability to sell an opportunity on your phone or face to face to a complete stranger – you need a lot of skills and experience. Telephone skills and closing the necessary techniques, focusing Traditional network marketing is certainly not replicable, and not something that your downline can copy for instant success.

Vendors network need a duplicable business system and knowledge to work the system on a daily basis.

Let's look at McDonald's. They are one billion dollars from the franchise. Most successful business model and duplicated around the world. And one that happens to be run by a workforce largely unskilled. How can this be?

The answer may lie in the system that forms the foundation of the franchise. Do you ever feel you bought a business in a box but some parts might be missing? Did you know … The pieces that actually turn their shares in the "production".

Well, if you feel well, it's because you're right. Ray Kroc, the franchise master of McDonald's was a genius in more ways than one.

MLM and affiliate marketing has been compared with a McDonald's franchise in many ways, on many occasions. If you have not come across these comparisons before, I am sure that soon you can think of a few on their own. This is what I have not noticed Ray, McDonald's, and your business … Ray's primary mission was to sell McDonald's franchises for purchasers franchise that later … sell hamburgers to customers. More franchises = more burgers sold.

Our job as network users is no different. Sell our franchise opportunity to others, and collectively market the product to final consumers.

The key to the success of McDonald's owners franchisees and customers, was their duplicatable system.

Ray knew his food could not compare to the quality of other franchises. I also knew that the buyers potential franchise did not care a damn about McDonald's or their burgers. What I wanted was to make money.

So Ray sold exactly what they wanted, which was not a restaurant, but a machine that acquired customers, and converted into cash.

He does not sell food, and he sold a system.

In fact, the system was so tight, that could lead to a team of qualified, inexperienced high school kids, and make run the program.

All they did was to train each way on top of switches, that ran the machine that did the most work behind the scenes.

Franchise owners started buying and setting these machines for thousands of individuals, became, and obtained outcome.

Therefore, as a network marketer, selling a business franchise, what are you selling to potential buyers?

Unfortunately, probably trying to sell your company and your product. (A "mine is better than yours-burger-with all the trimmings").

You has a lot of websites and material on the history of your company, breaking the record of growth, debt-free finances, the ORAC value of your product, desktop doctor's reference number, user testimonials … etc etc

People get rich in this world by solving other people's problems, and when is someone who sells his chance, not solving a problem, you are giving a bigger!

Product and comp plans do not make you successful. Systems to do.

These machines (ads and marketing) should be doing the work for you. All you need do is press the "Go button and become buddies (customer service, cash), with people coming through the system. Not because they are not trained or lazy but because a system is duplicable and which are not.

Their job is not to sell, but to build relationships, because it is the glue that holds this industry.

A system that is not supported and united by a heart for the people, relationships, is a time bomb.

Show them and sell them to a system to achieve the results you want, be a mentor, friend and a coach, and could not care less about ORAC values, prices and competition.

Do not sell to people in the business. They sell you, his team and his first set (because these are the only things that will bring results), and then sells his business … (Or should I say allowed to sell in their company).

To resolve your problem with your system and its leadership.

Doing these two things, and you succeed.

About the Author:

Rick Williams has been an online marketer for the past 3 years. He specialises in helping network marketers grow their businesses by harnessing the power of the internet. Click the link below to learn of a duplicatable system that could rapidly grow your network or affiliate marketing business:
MLM Success

Article Source: ArticlesBase.com – Why Do 95% of People Fail at Network Marketing?

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